Kids will actually eat breakfast cereal that isn't super sugary—and they'll like it, too. That's heartening news for parents who feel like they've been conned by the food industry into serving breakfast with almost no nutritional value, in the belief that their kids would otherwise skip the most important meal of the day. Take that, Froot Loops! Many of the breakfast cereals aggressively marketed to children contain huge amounts of sugar: Froot Loops, Cocoa Pebbles, and Frosted Flakes, three of the cereals used in a new study, have 11 or 12 grams of sugar per serving. For Froot Loops, 42 percent of a serving's 118 calories come from sugar. Other cereals fare even worse; a study of sugary cereals done in 2008 by Consumer Reports found that a bowl of some varieties, like Kellogg's Honey Smacks, had as much sugar as a glazed donut—hardly a healthy start to the day. But parents all too often listen to the marketers, and to their own kids, in thinking that's ...
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