Skip to main content

Parents, Don't Be Conned by Sugary Kids' Cereals

Kids will actually eat breakfast cereal that isn't super sugary—and they'll like it, too. That's heartening news for parents who feel like they've been conned by the food industry into serving breakfast with almost no nutritional value, in the belief that their kids would otherwise skip the most important meal of the day. Take that, Froot Loops!
Many of the breakfast cereals aggressively marketed to children contain huge amounts of sugar: Froot Loops, Cocoa Pebbles, and Frosted Flakes, three of the cereals used in a new study, have 11 or 12 grams of sugar per serving. For Froot Loops, 42 percent of a serving's 118 calories come from sugar. Other cereals fare even worse; a study of sugary cereals done in 2008 by Consumer Reports found that a bowl of some varieties, like Kellogg's Honey Smacks, had as much sugar as a glazed donut—hardly a healthy start to the day.
But parents all too often listen to the marketers, and to their own kids, in thinking that's all children will eat. Not so, according to researchers from Yale University's Rudd Center for Food Policy and Obesity, whose results were reported online in Pediatrics. They presented two groups of children with the following breakfast options: cereal, milk, orange juice, and fresh strawberries and bananas. The children could choose what they wanted to eat, and how much. Both groups were also allowed to put sugar on their cereal, from sugar packets left on the table.
The kids in the group offered low-sugar cereal options (original Cheerios, Rice Krispies, and Corn Flakes, all of which have 1 to 4 grams of sugar per serving) ate about one serving of cereal, and they were much more likely to serve themselves fresh fruit, with 54 percent of those children having fruit, compared to just 8 percent of the kids eating sugary cereal. The Froot Loops group ate almost twice as much cereal as the low-sugar kids.
What's interesting is that even though the children eating lower-sugar cereal poured on more sugar from the sugar packets, they still ate half as much sugar in their breakfast overall: about 12 grams, compared to 24 grams for the sugary cereal eaters. Add in the fact that fruit has many nutritional benefits, and that the less sugary cereals tended to have more fiber than the sweeter varieties, and it's a no-brainer; the healthier cereals made for a healthier meal, and the kids still got fed.
Will this revelation generate massive whining in your house? Probably not. Children in the low-sugar group said they liked or loved their cereal just as much as the Foot Loops brigade loved theirs. The Yale researchers suggest parents offer children cut-up fruit and a small amount of sugar alongside a low-sugar cereal, so they can sweeten up that breakfast bowl. They'll still be eating a much healthier breakfast. And you'll have more leeway for a sweet treat later in the day, be it a lollipop or a Christmas cookie.

Comments

Popular posts from this blog

New Dishes for this Week

MONDAY Stroganoff-Style Beef with Broccoli TUESDAY Chicken Alfredo and Rice Casserole WEDNESDAY Slow-Cooker Flemish Beef Stew THURSDAY Vegetarian Chili FRIDAY Slow-Cooked Chicken with Sourdough-Mushroom Stuffing SATURDAY Easy Marinated Pork Tenderloin SUNDAY Lamb Chops with Red Onion, Grape Tomatoes, and Feta (...AND sign up for Yahoo! Shine's weekly recipe newsletter) MONDAY Stroganoff-Style Beef with Broccoli Provided by Better Homes and Gardens For more stroganoff recipes, try these delicious dishes. Here is a dinner idea that can be ready in 30 minutes. If you are a fan of beef and broccoli, this is a recipe you must try. Serve it on top of cooked wide noodles and enjoy. Share this recipe with friends who also have busy schedules and are looking for a quick and delicious main dish...

Blake Griffin with his head at the rim

After knocking himself out of the 2009-10 season after hurting his knee during a dunk attempt, it's still OK to cringe a bit every time you see Blake Griffin (notes) readying a launch. And apparently, now we have to worry about his head knocking the rim just as much as his knees handling the descent. It speaks to the level of credibility that the Dunk Contest owns these days that when word hit Wednesday that Blake Griffin was open to the idea of entering the NBA's annual stuffing show, we were actually more concerned than excited. Would Griffin, clearly the master of the in-game dunk just two months into his NBA career, be able to in any way match his prowess in an exhibition setting? Was there a risk of him needlessly hurting himself in the process? About 11 minutes into Wednesday's Rockets/Clippers matchup, the worries became outright fears. Because Blake went and did this. That's a 6-9 guy jumping off a surgically repaired kneecap with his head at th...

It’s official: Verizon gets the iPhone

Well, that's that. After more than three years of rumors, speculation, and plain old wishful thinking, Verizon Wireless finally announced Tuesday that it will soon be offering its own version of the iPhone, bringing AT&T's long monopoly on the wildly popular handset to an end. The long-expected news came at a packed press conference at Jazz at Lincoln Center in New York City, just a couple of days after the Consumer Electronics Show in Las Vegas wrapped up. Verizon's jubilant CEO, Lowell McAdam, was joined onstage by Apple COO Tim Cook (no sign of Steve Jobs, by the way) and Verizon Wireless CEO Dan Meade. McAdam confirmed that discussions to bring the iPhone to Verizon began as early as 2008. The iPhone 4 will become available for pre-order for existing Verizon subscribers on February 3, with general availability to begin on February 10. The 16GB version of the iPhone will sell for $199, with the 32GB to cost $299—both with a two-year contract. Details...